By Joe Harston
As Durham Women report back for preseason, the club’s first order of business has been securing a deal with Nike as their official teamwear partner – a groundbreaking agreement that represents Nike’s continued commitment to women’s football.
Nike will be the exclusive providers of match kits and training wear for all age groups at the club and will produce replica shirts for supporters to purchase.
Alongside getting ‘best in class’ apparel for the players, Nike and Durham Women will look to support local community projects with more girls playing football and chasing the ultimate dream, with the club commenting that, “The synergies and ambitions of both organisations to continue to break down barriers for female athletes were clear from the start of discussions.”
The agreement will be serviced by industry experts KitKing and their new female-focused brand KitQueen and will begin with immediate effect for the 2023/24 season – the Wildcats’ second as a professional club.
Commenting on the exciting agreement, Mark Donnelly of Durham Women said: “We’re absolutely delighted to begin this partnership with Nike.
“To have one of the leading brands in the world approach us and want to work with us for the long-term is a real testament to our continued growth and presence in the women’s game.
“We can’t wait for this partnership to grow and develop, and we know our fans will love the new kits that we will be revealing with Nike soon.”
Parisha Patel, Chief Consumer Officer at Kitking and Co-Founder of KitQueen, added: “The partnership with Nike and Durham Women FC through KitQueen is a great example of how we are working with Nike to enhance the profile and experience of Her team sports through teamwear that supports, engages, and drives performance of female athletes on and off the pitch.”
This campaign’s designs is yet to be revealed, with Durham Women announcing today that, “the design of the home kit has been confirmed and will be revealed in the coming weeks.”
Its first competitive outing will be on the last weekend in August as the Barclays Women’s Championship kicks off for another season, their opponent yet to be confirmed.
Image: Durham Women Football Club